that can reshape our lives even now. Precisely by paying attention to times and seasons, preaching therefore engages the context in order to challenge its assumed normalcy and envision life-giving alternatives. Second, preaching is situational. Despite our ambitions, any sermon operates with only a limited direct reach. This is because its “placement” seeps through in language and structure, enabling us easily to perceive its intended hearers. No wonder preachers soon learn how deadly it is to repeat
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